Ask.com Push Notification Content Strategy
The Challenge
How I Helped
The Outcome
Ask Money needed to leverage an existing library of content landing pages to increase revenue from push notifications. Product strategists working on the push notification initiative looked to the content team to increase their understanding of which content formats, topics, and types of CTAs resonated with Ask Money readers.
I developed a push notification content strategy based on our content engagement data, user queries and top SEO keywords. The content data told a clear story – Ask Money readers were looking for accessible and actionable guides to navigating financial choices and obstacles that came up in the course of everyday life. With this strategy, I created a style guide for writers and editors writing push notifications, including voice and tone guidance as well as best practices for writing push copy and CTAs.
The content strategy and editorial best practices I created enabled AMG’s product and editorial teams to stay aligned on strategy, identify next steps for testing CTAs and push targeting, and identify content topics and formats for push notifications that resonated with the Ask Money audience.
After implementing my content strategy guide, push open rates increased an average of 37%.